Social Media Analysis of Bell Bajao campaign

Posted on May 5, 2010 by

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Here is the power point that I recently created while doing an analysis of Bell Bajao‘s social media performance. Those who didn’t know, I have been handling the social media strategy of the ‘Bell Bajao’ campaign since September last year.

I mentioned about it in my previous post that this analysis raised some questions in my mind, which I think are important for any organization, when they start out on a social media campaign.

To set the context a few facts about Bell Bajao.

  • Bell Bajao is a multimedia mass campaign against domestic violence launched in Aug 2008 by international human rights organization Breakthrough, containing TV, Radio, Print, Bill Boards and web.
  • It is not solely a social media campaign, social media is one of its many legs.
  • The campaign and the oraganization behind it works on a not for profit basis, so resources to be spent on publicity is limited.
  • The Bell Bajao website www.bellbajao.org was launched in October 2008 the focus of the content is on the sensitive topic of domestic violence.
  • The publicity of the website and other social media presence have only been done on social media by Breakthrough staff without engaging any external digital media agency.

See the presentation on slideshare

Bell bajao social media analysis

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Posted in: Social Media Marketing, Social Networking